Welcome to the online portfolio of Collin Elizabeth Roberts, writing and communications professional.

Collin earned her bachelor’s degree in journalism with honors from the University of Alabama’s prestigious College of Communication and Information Sciences in 2006. She currently works for one of the nation’s premier independent consumer technology and financial services public relations firms, located in New York City.

Collin’s writing style is resourceful and inventive, and when she writes, she keeps two goals in mind: clarity and brevity. Her specialties include news articles, press releases, executive speeches, organizational announcements and training materials.

April 2013: 

• The New York Times – Accounts and People of Note in the Advertising Industry
• Mobile Marketer – GM friends Facebook, pointing to its significant role in mobile advertising
• AllFacebook – Zeus Is Loose: Bolt Apps Releases App That Crafts Rules For Facebook Contests
• Business 2 Community – Virality vs. Integrity in Social Media Promotions May Become the Perfect Storm

March 2013:

• IT World – At SXSW, marketing may drown out the next Twitter
• Mobile Marketer – Mobile Outlook 2013
• PC World – SXSW 2013: No new Twitter, but marketing and hardware stand out
• Coloribus – Travel Agency: “Must Be the Sunshine” TV Commercial by SapientNitro
• TheStreet – The battle against showrooming

February 2013:

• PandoDaily – Oh, Winston? Read me the news, today’s weather forecast, and my friend’s status updates
• New York Daily News – Madelaine Chocolate Co. hoping to be up and running in time for Halloween
• Adweek – For Mobile Marketing That Really Works, Just Look to Asia
• MediaPost – Siri Meets Max Headroom Meets Carson: Winston Narrates Your World
• Direct Marketing News – FTC Issues Mobile Privacy Guidelines
• Mobile Marketer – Lufthansa revamps mobile presence with new features to better address needs

January 2013:

• Advertising Age – Sapient Makes Another Data-Centric Acquisition
• Digiday - The Secret Life of Agency Execs at CES
• Strategy Online – SapientNItro hires new CD
• Folio – Where Google Misses the Mark for Premium Publishers
• Business News Daily – Old-Fashioned Customer Service Goes Digital in 2013
• Young Upstarts – “A-Commerce” To Rise in 2013, Says Schedulicity
• Mobile Marketer – Marketers at odds over effectiveness of responsive design

NBC Chicago Inc. Well (Ghostwritten) – How to Hustle for Properly Managed Print/Promotional Solutions

YFS Magazine (Ghostwritten) – Study: There’s never been a better time for entrepreneurship

Construction Today (Ghostwritten) – Windows to Profit

Corp! Magazine (Ghostwritten) – Go Green With Energy-Saving Window Retrofits

Denihan Hospitality Group website – press clip summaries

Internal communications – educational benefits materials

Internal communications – executive summary

Internal communications – corporate newsletter

Sarah Moody Gallery of Art – press release

Dateline Alabama – Spring Break Super Saver

The Planet Weekly – Fitness Challenge